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課程名稱 |
農企業管理學
Agribusiness Management |
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開課學期 |
111-1 |
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授課對象 |
生物資源暨農學院 生物科技研究所 |
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授課教師 |
雷立芬 |
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課號 |
AGEC7080 |
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課程識別碼 |
627EM4750 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期三2,3,4(9:10~12:10) |
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上課地點 |
農經會議室 |
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備註 |
本課程以英語授課。
限國際學生
總人數上限：15人 |
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課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
This course is aimed to integrate economic principals and planning tools to develop management skills which can be applied in agricultural sector. Major topics including:
I. Fundamental of Management
Planning
Organizing
Leading
Controlling
II. Strategic Management/Business Plan
Goal setting
Internal analysis
External analysis
Crafting strategy
Strategic control
III. Marketing Strategy
Product
Price
Place
Promotion
IV. Financial Management
Financial statements and ratio analysis
Investment and capital budgeting |
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課程目標 |
Students are expected to be independent study and team work in classroom. |
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課程要求 |
Ambition, Gratitude, Enthusiasm, Curiosity |
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預期每週課後學習時數 |
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Office Hours |
另約時間 備註： Make appointment by email |
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指定閱讀 |
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參考書目 |
Beierlein, J. G., K. C. Schneeberger, and D. D. Osburn. Principles of Agribusiness Management, Waveland Press, Inc.
Ebert, R. J. and R. W. Griffin. Business Essentials, 12th edition. Person Education Limited. (E & G)
Kotler, P. and K. L. Keller, A Framework for Marketing Management. 5th edition, Pearson Education, Inc. (Kotler & Keller)
Robbins, S., M. Coulter, and D. A. Decenzo. Fundamentals of Management. 11th edition. Person Education Limited. (RCD)
Ross, S, R. W. Westerfiled, and B. D. Jordan. Fundamentals of Corporate Finance. 8th Edition. (Ross et al.) |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Homework/Quiz |
60% |
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2. |
Term paper (business plan) |
40% |
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針對學生困難提供學生調整方式 |
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上課形式 |
以錄影輔助, 以錄音輔助 |
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作業繳交方式 |
學生與授課老師協議改以其他形式呈現 |
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考試形式 |
書面(口頭)報告取代考試 |
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其他 |
由師生雙方議定 |
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週次 |
日期 |
單元主題 |
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第1週 |
0907 |
Course Preview |
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第2週 |
0914 |
Ethics in Business (E & G, Ch. 2) |
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第3週 |
0921 |
The Fundamental of Management (RCD, Ch. 1&2) |
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第4週 |
0928 |
Product Development and Service Design
Entrepreneurship, Crafting of Business Plan |
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第5週 |
1005 |
Strategic Management (RCD, Ch. 6) |
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第6週 |
1012 |
Business Model Generation (O & P) |
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第7週 |
1019 |
Individual Behavior (RCD, Ch. 10) |
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第8週 |
1026 |
Motivation and Leadership (RCD, Ch. 11-12) |
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第9週 |
1102 |
Supply Chain and Production Management (E & G, Ch, 7) |
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第10週 |
1109 |
Financial Statements (Ross et al., Ch. 3) |
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第11週 |
1116 |
Capital Budgeting (Ross et al., Ch. 5) |
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第12週 |
1123 |
Marketing Strategy I (K & K, Ch. 1, 5, 7) |
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第13週 |
1130 |
Marketing Strategy II (K & K, Ch.10, 12) |
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第14週 |
1207 |
Marketing Strategy III (K & K, Ch. 13-15) |
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第15週 |
1214 |
Controlling Work and Organizational Processes (RCD, Ch. 14) |
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第16週 |
1221 |
Presentation of Business Plans |
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